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Grand Island, NE 68802
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GIPS hires Roush as Director of Strategic Communications and Marketing

Grand Island Public Schools has announced the hiring of Mitchell Roush as the Director of Strategic Communications and Marketing. 

Roush is currently the Lead Marketing Strategist at Hamilton Telecommunications in Aurora. He will begin his new role at GIPS on October 18, 2021.

“Mitch brings a decade of valuable strategic marketing experience, which is coupled with a genuine passion for students and staff,” Dr. Grover said. “He values relationship building and celebrating our diverse school district and community. I am excited to welcome Mitch to the GIPS family,” Dr. Grover said.

Roush earned a Bachelor’s degree in Communications & Theatre from York College in 2010, and a Master’s degree in theatre from Regent University in 2018. Prior to his role at Hamilton Telecommunications, Roush worked as an adjunct professor at Southeast Community College and taught introductory courses on marketing. He was also the marketing manager at Northwestern Mutual York. He has a variety of skills and experiences which include project management, marketing plans, writing, event planning, data analytics,  and social media management. 

“Joining the GIPS team is an incredible opportunity,” Roush said. “To be a part of a school district that champions students; that leads the way in advocacy and innovation in education; and celebrates their community is about as meaningful as it gets. I’m looking forward to collaborating with Dr. Grover and the GIPS staff in sharing the message of, “Every Student, Every Day, a Success!” he said.

Roush said he and his family are eager to be part of the thriving Grand Island community.

Jennifer Worthington, GIPS Chief of Strategic Partnerships and Stakeholder Engagement, oversees the director position. She said Roush is the right person for the job.

“Mitch has a history of developing innovative communications systems. This will allow GIPS to take stakeholder engagement to the next level,” Worthington said. “GIPS offers a vast array of programs to nearly 10,000 students. Keeping staff, families and the community engaged takes a talented team that Mitch will lead,” Worthington said.

Roush said if there is anything the last 10 years of storytelling and marketing have taught him, it’s that the best stories are rooted in common humanity.

“I can’t think of a better way to impact a community than by telling the story of our local school system. Because what are our communities if not for our vibrant, diverse schools?,” Roush said.  “I’m excited to help bring a spotlight to the already fantastic work our GIPS educators are bringing to the arena and to showcase these students that make Grand Island and Nebraska education the place to be.”

Media Inquiries
Kelli Mayhew, Marketing & Communications
308-385-5900 ex. 201227